I had an entirely different post planned for today, but after spending some time with friends I realized there’s a certain misconception about what exactly it is I do.
I often have aunties come up to me and say “Oh you’re a designer? So nice. When you making me a dress?”. I loath it. I think Fashion Design is amazing, but unfortunately in the minds of many in my community, it has been reduced to an image in their head of Faruk-from-Fordsburg.
Fashion Design is hard work. My best friend, Rohab, is doing it and I have never seen someone work so hard to create something gorgeous. The time, creativity and effort put into it is immeasurable, and anyone who thinks it’s easy should give it a go (and, yes, I will laugh relentlessly when you miserably fail because you prejudged a career). Fashion is a necessity; a sense of Art. It’s 99% hard work and sleepless nights, and 1% glamour.
I was not cut out for it. In fact, I wouldn’t even attempt to do Fashion Design as a career because I’m much to laid back. I came to LISOF back in 2012, bright eyed and optimistic and dead set on becoming either: A Fashion Buyer or a writer for the likes of ELLE magazine. So with that, I chose subjects for my BA Degree such as Marketing, Media, Brand Management and Fashion Buying. Through this, I have broadened my horizons enough to get into just about any sector of the Fashion industry, from PR to copy writing and even film making.
Now, nearing the end of college, I have changed so much, and outgrown what I initially planned for my life. My Fashion Buying dreams were crushed when I realized that I am just about the only Indian in the world who cannot negotiate if my life depended on it, and I get my writing fix through blogging for myself, rather than a magazine.
So no, I cannot make clothes. I cannot even design clothes (Okay, I probably can, but I didn’t study it to be able to be the next Karl Lagerfeld). But I could manage and market the hell out of your brand. So that’s what I do, in less than 400 words. There’s a lot more to fashion than simply needle and thread.