YES I STUDY AT LISOF, NO I’M NOT A FASHION DESIGNER

 

I had an entirely different post planned for today, but after spending some time with friends I realized there’s a certain misconception about what exactly it is I do.

I often have aunties come up to me and say “Oh you’re a designer? So nice. When you making me a dress?”. I loath it. I think Fashion Design is amazing, but unfortunately in the minds of many in my community, it has been reduced to an image in their head of Faruk-from-Fordsburg.

Fashion Design is hard work. My best friend, Rohab, is doing it and I have never seen someone work so hard to create something gorgeous. The time, creativity and effort put into it is immeasurable, and anyone who thinks it’s easy should give it a go (and, yes, I will laugh relentlessly when you miserably fail because you prejudged a career). Fashion is a necessity; a sense of Art. It’s 99% hard work and sleepless nights, and 1% glamour.

 

I was not cut out for it. In fact, I wouldn’t even attempt to do Fashion Design as a career because I’m much to laid back. I came to LISOF back in 2012, bright eyed and optimistic and dead set on becoming either: A Fashion Buyer or a writer for the likes of ELLE magazine. So with that, I chose subjects for my BA Degree such as Marketing, Media, Brand Management and Fashion Buying. Through this, I have broadened my horizons enough to get into just about any sector of the Fashion industry, from PR to copy writing and even film making.

Now, nearing the end of college, I have changed so much, and outgrown what I initially planned for my life. My Fashion Buying dreams were crushed when I realized that I am just about the only Indian in the world who cannot negotiate if my life depended on it, and I get my writing fix through blogging for myself, rather than a magazine.

 

So no, I cannot make clothes. I cannot even design clothes (Okay, I probably can, but I didn’t study it to be able to be the next Karl Lagerfeld). But I could manage and market the hell out of your brand. So that’s what I do, in less than 400 words. There’s a lot more to fashion than simply needle and thread.

LONG LASTING RED LIP TUTORIAL | L’OREAL COLLECTION EXCLUSIVE

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There are two questions I always get asked: “How does your lipstick last even after you’ve eaten?” and “What red lipstick would suit my skintone?”.

I am one of the fortunate ones who is able to wear just about any red shade on my lips, from the deeper berry tones to the orangey firetruck reds. I LOVE red lipstick; it instantaneously brightens up my entire face, and and makes me look put together.

When it comes to choosing a shade for your skin tone, the L’Oreal team has you covered. Instead of simply naming each red colour by a catchy, exotic sounding name, they have come up with a Colour Riche Collection Exclusive Pure Red range, with brand ambassadors such as Blake Lively and Eva Longoria. So all you have to do is figure out which celebrity you have similar basic features to (hair, eye and skin colour) and you have your Pure Red match! That simple.

TUTORIAL

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From the two colours above, Doutzen and Blake, I decided to go for Blake’s Pure Red shade. You also will need some translucent powder (or any setting powder) a big fluffy brush and tissues.

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STEP ONE: Make sure your lips are super soft and moisturized. I love using a DIY scrub of sugar and olive oil to scrub my lips, then slather on some Baby Lips by Maybelline. Remember to blot off any excess lip balm, this will help keep your lipstick in place.

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STEP TWO: I never, ever use lip liner. I don’t see the need. Lipstick formula’s have seriously improved since the days of bleeding, so why spend money on something unnecessary. Simply use the tip of the lipstick bullet to outline the shape of your lips easily, or use a lip brush. I prefer using the tube itself.

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STEP THREE: Fill in your entire lip area with the lipstick in one layer.

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STEP FOUR: Take a normal tissue and separate the two layers, to make one, thin layer.

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STEP FIVE: Take a big fluffy brush and dip it into translucent powder. Don’t worry if there’s excess; the more, the better

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STEP SIX: Press the single layer tissue against your lips and dust the translucent over it. This helps seal in the lipstick, without turning your lips white as the tissue acts as a filter.

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STEP SEVEN: Add another layer of lipstick (or two. I usually go for more than one layer for a rich, intense look).

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Look smug at how you can now eat a burger without your lipstick budging.

So easy! You can find the Colour Riche Collective Exclusive at Clicks Pharmacies.

Thanks to my sister Nazmira for being my photographer!

POETRY | WISHLIST

My poetry wishlist

Top Row:

Honey Trio Set | Cakes to Celebrate Love and Life Book | French Kitchen Spice Set

Bottom Row:

Wooden Boxed Earl Grey Tea | Table Settings Book | Round Board

Fancy pulling out a box of Earl Grey Tea when special guests arrive? Or how about getting inspiration from a gorgeous tablescape book? These are just some of the items I added to my Poetry Wishlist, as pictured above.

poetry

Poetry is one of those gorgeous stores that you simply cannot walk out empty handed. There’s always something to buy; be it something for yourself, your home or even a special gift. I had so much fun creating my wishlist, and decided to focus on entertaining and homely things instead of clothing.

All you have to do to WIN your entire wishlist (worth R5000!) is simply sign up on the Poetry site here, and start adding your lust have items to your wishlist. Once you have a few items (you don’t have to add all in one day, and can remove items too!) Simply share it on my Facebook page here and voila! You’re one step closer to having R5000 worth of Poetry gorgeousness.

Competition ends 16 December. Get wishing!

PS: If you like the items I’m wishing for as well, click on the links above to add to your own!

YSL 50 YEAR ANNIVERSARY INSTALLATION HYDE PARK

Hyde Park Pop Up Store, image via iFashion

YSL is one of those brands that, at just hearing the name, your first thought is absolute luxury. But beyond that, the story of Yves Saint Laurent remains a mystery to most.

To celebrate the brands 50th anniversary, themed “50 years of edgy”, a gorgeous, French themed YSL Beaute pop up shop has opened in Hyde Park Shopping Centre. Within it, you will find all sorts of gorgeousness: their breath-taking perfumes, iridescent makeup range and of course my favourite Touche Eclat

Filling the walls of the pop up are some of YSL’s most iconic pictures (with many flown in from Paris just for the store!), creates almost a sense of an art installation, rather than an actual store.

Hyde Park Pop Up Store, image via iFashion

The story of Yves Saint Laurent (who was from Africa, by the way!), is told beautifully through this pop up; so I won’t say much about it here, and rather urge you to just go and have a browse; it’s worth it!

To celebrate the “50 years of Edgy” anniversary and the commemoration of the Hyde Park pop up store, my sister Nazmira and I decided to team up with Malusi Malanga, YSL National Makeup Artist at YSL Edgars (you can make any other purchases not included at the Hyde Park store here) and create a makeup look synonymous for YSL, taking inspiration from the current face of YSL Beaute: Cara Delavigne.

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With memorable elements from the YSL brand (that you can learn all about at the pop up in Hyde Park), namely, the ladies tux, dramatic makeup, an antique stairway and Cara’s eyebrows (I got lucky with that), Mal worked his magic.

THE PROCESS

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Products used:

Face and Blush:

  • Le Tainte Touche Eclat
  • Touche Eclat
  • Rouge Pur Couture on the cheeks

Eyes:

  • Couture Palette
  • Volume Effet Faux Cils mascara
  • Waterproof eye pencil

Lips:

  • Rouge Pur Couture
  • Dessin Des Levres lip pencil

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THE MAKEUP LOOK

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THE RECREATION

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Happy 50th anniversary, YSL!

GAME CHANGING HAIR ROUTINE

If you’ve been following my blog for some time, you may realize that I change up my hair routine a lot. I love to try different products in my hair, and figure out what works and what doesn’t. Unfortunately, my hair gets “tired” of products too quickly. What works at first, slowly fades away after about 3 months, and I have to switch up. This is divided into two parts: In Shower and Pre-Styling

IN SHOWER

John Frieda <Frizz Ease Hydrating Shampoo>

John Frieda <Frizz Ease Dream Curls Conditioner>

If you have hair that is prone to frizz, this product is a must. I have never used a shampoo and conditioner that actually delivers what it says. I could never simply walk out the shower without blow drying my hair, out of fear of looking like a lion (no joke). I have slightly wavy hair, and the dream curls conditioner truly gives it more definition and body. Most of all, I am obsessed at how full and fluffy my hair is with this shampoo! I love big, voluminous hair and usually needed dry shampoo to get it that way; not with this. It’s leaves my hair light and airy throughout the day.

PRE-STYLING

When I was sent these products called milk_shake, I was extremely excited. I had heard of the brand before, and heard amazing reviews. For the passed month, I have been putting these two products to the test. See the review below

milk_shake <leave in conditioner>

I don’t like leave in conditioners. I feel like it makes my hair heavy, greasy and I have to wash it again by the next day. Not the case with this one though; I gradually built up the amount of product I use. I started off with just 3 sprays on the very tips of my hair. I now sometimes spray up to 10 sprays if my hair is feeling particularly coarse from the middle through to the end on wet hair. It really helps lock in moisture and keeps my hair shiny and light.

milk_shake <conditioning whipped cream>

Between the two products, this one is my favourite. It. Is. Amazing. It smells like fresh buttercream you’d put over just baked cupcakes, and looks like canned fresh cream. I had to stop myself from “just” giving it a little taste. This product is meant to be a heat protective whipped cream. I use it before I blow dry my hair, and I have definitely seen an improvement in split ends. I’ve tried every heat protective spray under the sun, and all seem to be incredibly oily. This one is super light and frothy, and I love that you can actually see and control where the product is going on your hair so you can concentrate on the ends.

The milk_shake range are of salon quality but still affordable. If your hair issues relate to mine, give these a go, you won’t regret it!

SHOE MANOR | ADVERTORIAL

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Online shopping is on the rise in South Africa. The simplicity and ease of purchasing from the comfort of my bed is basically the first part of what dreams are made of; the second being the excitement of receiving your package!

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(Salya, R249,95. available at shoemanor.com)

The concept of Shoe Manor is to match style with affordability: basically what every girl wants. Although Shoe Manor is relatively new, stock will be updated regularly as the seasons progress. What I absolutely love about the online site is how absolutely easy it is to navigate. I prefer simplicity over complicated fancy sites where you have to go through 35 pages before you get to what you’re looking for.

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(Glee, R479,99. available at shoemanor.com)

I am such an advocate for South African entrepreneurs starting businesses such as these, especially in the online sector. Basically revolutionizing the industry!

Go check out the rest of the fabulous footwear from shoemanor.com, and don’t forget to keep up with them on Social Media (Facebook, Instagram) for updated news on sales, new stock and anything shoe related!

UGLIEST FASHION TRENDS | MAKE IT STOP

“OMG. I HAVE to have these flatforms!” said no sane person, ever.

I don’t get it. I came into the fashion industry to fall (more) in love with things glamorous. Instead, I was whacked over the head with a certain skull knuckleduster clutch bag (ahem), and told that I have to like “deconstructed” fashion, because Margiella said so.

There are few things I detest more than ugly fashion. Fashion enthusiasts try so hard to be “different”, to the point where it’s no longer fashion, it’s just a bunch of nonsense thrown together to get attention (read: Nicki Minaj). Also, “just” because it’s designer doesn’t mean it’s nice. Fashion really needs to get back it’s class. Here are my die-right-this-second “fashion” trends I’m seeing a little too much of this season.

 

BIRKENSTOCKS 

And socks and shoes/sandals, while we’re at it. Please stop, guys. there’s nothing flattering and feminine about both these shoes and the socks and sandals vibe. I don’t care how comfy you are, you might as well wear Crocs.

WORD NECKLACES

I have no words. Just don’t.

JELLY SHOES

I went into Cotton On, who would usually stock amazing, heels, and was greeted with this. These used to be cute when I was 4, but no grown woman should ever have an excuse to wear this. (And what is with the socks and shoes??)

Any trends that you’ve been seeing crop up that you think society should give a miss? Comment below!

DARK CIRCLES COVER UP

I have never been one to suffer from dark circles, but lately after a traumatic break in, I barely get any “proper” sleep. Obviously, this led to darkened rings under my eyes, and while there simply is no product that provides sleep in a bottle (oh, how I wish!), I have to rely on makeup to cover it up. The products I use are unlikely, cheap and adaptable.

 

REVLON MATTE BALM IN 235 (Available at Clicks)

No, this isn’t a concealer. Yes, it did help cover my dark circles. Like I said, I don’t usually suffer from dark circles, and I wasn’t ready to splurge on a new concealer that I’ll barely use. I had this in my makeup drawer, and decided to give it a try. Due to it’s matte consistency, it gave off an amazing colour and actually stayed put all day long. Simply dab a little under your eyes after you’ve applied foundation, then blend in.

MAYBELLINE COVER STICK (I use the shade Vanilla)

I am such a fan of this concealer, as it actually covers what it’s meant to cover. I use a shade slightly lighter than my skin to brighten up my face, however, use this tip with caution- if your under eye circles are severe, this will simply highlight it rather than hide it. Stick to concealer in your natural skin tone instead. I generally set my concealer (or makeup in general) with a translucent powder once finished. This will help to keep the cover up and shading much longer than without.

Don’t simply apply your concealer just directly under your eye; rather create a “V” shape for better coverage. See image below.

CONCEALER

 

Any tips or products that works wonders for under eye circles? Comment below!

 

 

MODEST SUMMER FASHION

modest summer fashion

I can’t tell you how excited I am for Summer. Although our winters in Johannesburg have been quite bearable, there’s nothing quite like basking in the afternoon sun just because. What I don’t particularly like is Summer fashion. It’s against my faith to bare-it-all like most do in Summer, so I have to come up with ways to stay modest but still cool and fresh. Not the easiest task, when crop tops are all the rage. So after a bit of research (and trying to find items that we actually have in South Africa!) I have a few styling tips/ideas on how to be covered up and gorgeous for the next couple of months. Bonus- most of these looks are Hijab friendly; you’re welcome!

KIMONO CARDIGAN

floral kimono cardigan

Seen in: River Island, Cotton On

The Kimono cardigan has to be my favourite Summer 2014 trend. It’s non-form fitting, the perfect length and often comes with longer sleeves. Plus, I am such a fan of printed clothing so this is ideal. Pair with a tighter pants, or something that tapers at the ankles to avoid looking frumpy.

LONGER LENGTH COTTON CARDIGANS

Seen in: Zara, Cotton On

These long length cardigans have been causing quite a stir amongst Hijabi’s. They’re absolutely perfect for summer as the long length and loose fit covers up the shape of your body, but still keeping to a fresh, summer theme. Love!

MAXI DRESSES/SKIRTS

Seen in: Forever New, Mr Price, Cotton On, Zara

Maxi dresses and skirts are extremely easy to wear. Most Maxi dresses are sleeveless, but a simple long sleeved top thrown under can make all the difference. I love that these are not form fitting, but still flattering.

SUMMER KAFTANS

Seen in: Fordsburg actually, if you really look! and River Island

Summer kaftans is a modest girls dream; it’s loose fitting, flattering and comes in amazing prints. I highly recommend getting a few made if you can’t find them, or better yet, shop online!

MIDI SKIRTS

Seen in: Mr Price

Midi skirts are the Meryl Streep of all skirts; classy beyond measure. It’s the perfect length to still be modest and summery all in one. If you’re looking to make this look more Hijab friendly, leggings underneath still look great without taking away from the look. I love these particularly with jersey cardigans draped over your shoulders. Sheer gorgeousness!

 

How do you get by in Summer whilst staying classy, covered up and modest but still summery and cool?