UGLIEST FASHION TRENDS | MAKE IT STOP

“OMG. I HAVE to have these flatforms!” said no sane person, ever.

I don’t get it. I came into the fashion industry to fall (more) in love with things glamorous. Instead, I was whacked over the head with a certain skull knuckleduster clutch bag (ahem), and told that I have to like “deconstructed” fashion, because Margiella said so.

There are few things I detest more than ugly fashion. Fashion enthusiasts try so hard to be “different”, to the point where it’s no longer fashion, it’s just a bunch of nonsense thrown together to get attention (read: Nicki Minaj). Also, “just” because it’s designer doesn’t mean it’s nice. Fashion really needs to get back it’s class. Here are my die-right-this-second “fashion” trends I’m seeing a little too much of this season.

 

BIRKENSTOCKS 

And socks and shoes/sandals, while we’re at it. Please stop, guys. there’s nothing flattering and feminine about both these shoes and the socks and sandals vibe. I don’t care how comfy you are, you might as well wear Crocs.

WORD NECKLACES

I have no words. Just don’t.

JELLY SHOES

I went into Cotton On, who would usually stock amazing, heels, and was greeted with this. These used to be cute when I was 4, but no grown woman should ever have an excuse to wear this. (And what is with the socks and shoes??)

Any trends that you’ve been seeing crop up that you think society should give a miss? Comment below!

DARK CIRCLES COVER UP

I have never been one to suffer from dark circles, but lately after a traumatic break in, I barely get any “proper” sleep. Obviously, this led to darkened rings under my eyes, and while there simply is no product that provides sleep in a bottle (oh, how I wish!), I have to rely on makeup to cover it up. The products I use are unlikely, cheap and adaptable.

 

REVLON MATTE BALM IN 235 (Available at Clicks)

No, this isn’t a concealer. Yes, it did help cover my dark circles. Like I said, I don’t usually suffer from dark circles, and I wasn’t ready to splurge on a new concealer that I’ll barely use. I had this in my makeup drawer, and decided to give it a try. Due to it’s matte consistency, it gave off an amazing colour and actually stayed put all day long. Simply dab a little under your eyes after you’ve applied foundation, then blend in.

MAYBELLINE COVER STICK (I use the shade Vanilla)

I am such a fan of this concealer, as it actually covers what it’s meant to cover. I use a shade slightly lighter than my skin to brighten up my face, however, use this tip with caution- if your under eye circles are severe, this will simply highlight it rather than hide it. Stick to concealer in your natural skin tone instead. I generally set my concealer (or makeup in general) with a translucent powder once finished. This will help to keep the cover up and shading much longer than without.

Don’t simply apply your concealer just directly under your eye; rather create a “V” shape for better coverage. See image below.

CONCEALER

 

Any tips or products that works wonders for under eye circles? Comment below!

 

 

MODEST SUMMER FASHION

modest summer fashion

I can’t tell you how excited I am for Summer. Although our winters in Johannesburg have been quite bearable, there’s nothing quite like basking in the afternoon sun just because. What I don’t particularly like is Summer fashion. It’s against my faith to bare-it-all like most do in Summer, so I have to come up with ways to stay modest but still cool and fresh. Not the easiest task, when crop tops are all the rage. So after a bit of research (and trying to find items that we actually have in South Africa!) I have a few styling tips/ideas on how to be covered up and gorgeous for the next couple of months. Bonus- most of these looks are Hijab friendly; you’re welcome!

KIMONO CARDIGAN

floral kimono cardigan

Seen in: River Island, Cotton On

The Kimono cardigan has to be my favourite Summer 2014 trend. It’s non-form fitting, the perfect length and often comes with longer sleeves. Plus, I am such a fan of printed clothing so this is ideal. Pair with a tighter pants, or something that tapers at the ankles to avoid looking frumpy.

LONGER LENGTH COTTON CARDIGANS

Seen in: Zara, Cotton On

These long length cardigans have been causing quite a stir amongst Hijabi’s. They’re absolutely perfect for summer as the long length and loose fit covers up the shape of your body, but still keeping to a fresh, summer theme. Love!

MAXI DRESSES/SKIRTS

Seen in: Forever New, Mr Price, Cotton On, Zara

Maxi dresses and skirts are extremely easy to wear. Most Maxi dresses are sleeveless, but a simple long sleeved top thrown under can make all the difference. I love that these are not form fitting, but still flattering.

SUMMER KAFTANS

Seen in: Fordsburg actually, if you really look! and River Island

Summer kaftans is a modest girls dream; it’s loose fitting, flattering and comes in amazing prints. I highly recommend getting a few made if you can’t find them, or better yet, shop online!

MIDI SKIRTS

Seen in: Mr Price

Midi skirts are the Meryl Streep of all skirts; classy beyond measure. It’s the perfect length to still be modest and summery all in one. If you’re looking to make this look more Hijab friendly, leggings underneath still look great without taking away from the look. I love these particularly with jersey cardigans draped over your shoulders. Sheer gorgeousness!

 

How do you get by in Summer whilst staying classy, covered up and modest but still summery and cool?

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WHAT’S IN MY MAKEUP BAG | EVERY DAY MAKEUP PRODUCTS

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I have previously done a what’s in my bag post, and thought it would be quite interesting to do a post on what’s in my makeup bag. I’ve decided to focus on the bare essentials; the kind of products I’d use on a daily basis if I was headed out the house. These create a very easy, clean look that’s light enough for summer use. If you’re not really a makeup person or don’t really know what you should be investing in, this is a great start. I tried to stick to drugstore products instead (the kind you’d find at Clicks) so it stays budget friendly as well.

L’Oreal New Nude Magique Blur Cream (Clicks)

I’m not much of a fan of primers. I really feel like it makes my face feel so sticky and goopy instead. When I tried this blur cream, I was a bit skeptical. I have HUGE pores, albeit having non-oily skin. This genuinely makes my skin look flawless, especially in photos. I only use it on my cheeks and on my nose, and love the effect.

Sorbet BB cream (Clicks)

I’m always on the look out for a good BB cream, so decided to give this one a try. I use the colour light and I find it slightly too dark and too pink for me initially, but once it settles into the skin it looks great. I also found that it gives a lot more coverage than normal BB creams, which is great!

Maybelline Coverstick (Clicks)

I only purchased this concealer recently, and absolutely adore it. It covers up and brightens my skin so well, and actually stays put all day which is great. The consistency is pretty thick but blendable, and so much cheaper than other concealers.

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MICA BEAUTY COSMETICS (online store)

I was actually sent this Mica mineral blush some time last year, and have been using it ever since. It’s absolutely amazing. It’s a loose powder, and a little goes a long way with this product. The colour payoff is insane, and it lasts all day. I use the shade Wild Rose, which is a slightly shimmery pinkish shade. Love!

CLARINS BRONZING POWDER (Stuttafords)

I actually purchased this product a long time ago, and it’s still lasting. It’s a slightly shimmery pressed powder that I have been using in the hollows of my cheeks lately for a bit of definition. I love that it’s more brown than orange like most bronzers, and you can build up the product from light to dark.

NYX ULTRA PEARL MANIA (Clicks)

I have seen the NYX products at Clicks for quite some time, but only decided to try it out after seeing a few beauty blogger videos using them. I opted for the Ultra Pearl Mania pigment in Pearl. I love this product as a highlighter on my cheeks. It blends in so well and the colour is absolutely perfect. Great option if you want a budget friendly powder highlighter

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MAC FLUIDLINE IN BLACKTRACK

I’ve been using the MAC gel liner ever since gel liners became a thing. I love the consistency of the product, but I do want to try other brands out. I’ve heard Inglot makes an amazing one; any recommendations?

INGLOT FALSE LASH EFFECT MASCARA

I wasn’t a fan of this mascara initially, as I felt it was too clumpy. However, I realized that a little goes a long way with this product, and it needs to be build up to get mega lashes. And mega lashes you get indeed. I love it now, and would repurchase it in a heartbeat. Great if you want super long looking thick lashes

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REVLON COLOURBURST MATTE BALM (Clicks)

I recently saw a Huda Beauty video on these matte balms, and she seemed quite impressed so I decided to give it a try. I love the colour payoff, and how it stays put for quite some time. I chose the shade 205 Elusive, which is a pretty pinkish nude colour, perfect for every day wear.

BABY LIPS (Clicks)

I think I have spoken about how much I love baby lips before so I had to include it. I love the Cherry Me shade, and generally apply this immediately as I get out of the shower before I even start any of my other makeup to keep my lips super soft

L’OREAL LIP GLOSS (Clicks)

Depending on whether I want a glossy lip or a matte lip, I sometimes juggle between sticking to just the matte balm or topping it with this lip gloss in 101 Rose Melody. It’s also a pinkish nude tone, and compliments the balm perfectly, as well as keeps my lips slightly more moisturized.

 

So that’s it! My makeup bag/every day makeup look in a nutshell. What do you keep on you for everyday use?

RANTS, AND, WELL, JUST LIFE.

As I do not have to explicitly point out; I have stopped blogging. Well, rather not stopped per se, but I definitely have cut down. I blame it on all types of things when followers ask where I’ve been: my WiFi connection is too slow, campus takes up too much of my time, I don’t have clothes I like, or (I love this one) I need to wear this outfit a couple of hundred times before I can actually blog it.

Not one of these things actually impacted my blogging before, so I can’t understand why it should now. To be vaguely honest, I slipped into a comfort zone. I had so much going on in my life, that I let slip by something that made me so happy, and in a way, defined me. Not to say that I didn’t care about my blog that I grew and nurtured, but I simply drew happiness from other areas in my life.

One of the reasons I stopped as well was hormonal weight gain. I simply didn’t look great in photos anymore, so I wouldn’t do outfit posts at all. In fact, I’d even barely dress up unless I really had to. I stopped wearing heels as often, and just didn’t care much for fashion at all. What took 6 weeks to put on, took an entire year to get rid of (oh hi there, Murphy). While I’m back to what I used to be, it also took a huge knock at my confidence level. People would make ridiculous comments (on Instagram and other social media platforms) and no matter how many times people comment nice things, that one nasty thing always seems to stick in your mind more.

And I went through a stage where I simply didn’t feel like what I had to say was good enough anymore. I would often admire international bloggers: their high standards, their quality pictures and how they would jet set across the world for launches and fashion weeks. I simply felt not good enough to even be called a blogger. My little reviews and sometimes blurry pictures seemed so mediocre and not worthy of being put out there. Blogging became such a task; I’d post about a launch or product more out of courtesy rather than because I was excited about it. When I actually did get excited about something, I wouldn’t bother blogging it, because I figured “I haven’t blogged in forever, it’ll just seem so random”.

I was actually inspired by my friend Rohab to write this post; she reminded me how in first year I used to dress up daily. My makeup was perfect- even for 7:30am lectures. I would blog 5 times a week without fail, and always have interesting content. I’d hit milestone after milestone, and grow rapidly.

But everyone falls off the bandwagon now and then. Life happens, and we can either accept It, learn from it and take a step in the right direction, or stay stuck in the rut because the rut started getting a little too comfortable.

And with that, I’m all for getting back to blogging: to make that effort, and do it 100% for myself no matter what I’m going through in life. Here’s to a Secrets and Stilettos come back; let’s hope it’ll only grow bigger from here.

BANANA REPUBLIC SANDTON | LAUNCH

 

One of my favourite parts of being a blogger is the events I get to attend, mainly because of the people I get to meet. I have made so many great friends along the way with other bloggers, media and brand spokespeople.

One of my favourite PR firms is 4ElementsMedia, and owner Lorinda Voges. Earlier this week I attended the phenomenal launch of Stuttafords in Rosebank, and today I got to attend the launch of Banana Republic.

I have always loved Banana Republic clothing. Their quality of their garments is phenomenal (I have a jacket by them since I was 16 and it still looks brand new). Although trendy, most of their clothes have a classic element to it. I am such a sucker for quality clothing, and Banana Republic delivers just that. I particularly am a fan of their menswear range; It’s hard not to find something you absolutely love.

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Inside the menswear section of the store | so clean and uncluttered

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Naayrah {LISOF student} | Me {PS: scarf isavailable from me} | Ranaa {from rmfashionary}

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Gorgeous Lorinda {owner of 4Elementsmedia} | stunning and stylish Aaleya Omar {from the 4Elementsmedia team}

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Little details

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Got  print outs of our pictures seconds after it was snapped up! Leanne {from Arumlilea} |  Irina {from Illtakeitall}

SECRETS AND STILETTOS DRESS COLLECTION | UPDATE

I was absolutely overwhelmed at the amazing response I got on my range. Thank you all for your immense support!

I have just a couple of dresses left and a few scarves.

Do contact me on 081 715 9193 for more information. Dresses are R800, scarves are R100. Sizes are listed BELOW the picture.

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SIZE: Medium/Large

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SIZE: Medium/Large

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Size: Small

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Size: Small/Medium

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Size: Large

SHADES OF NGWENYA | JOIN US THERE!

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As part of my LISOF Fashion Buying and Merchandising assignment, myself and 4 friends are going to be selling gorgeous scarves, loom band kits, midi rings and much more! Come and support us and fellow LISOF Students at Shades of Ngwenya in Muldersdrift for the day! Contact Rowena on 081 715 9193 for further information.

See you there!

SECRETS AND STILETTOS | DRESS COLLECTION

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It’s finally here! After much anticipation, my range is on sale. Dress detailing is shown below, and stock is very limited for exclusivity. Dresses will be sold by appointment only.

Email rowenasaloojee@gmail.com or call/message on 081 715 9193.

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OUTFIT POST | NAUTICAL

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As the month of Ramadhaan is upon us, I always try to make a conscious effort to don the Hijab. Not exactly perfectly, but it is an attempt (note: longer cardi!). It’s a lot easier in winter, because sleeves are automatically long (and coats! glorious coats). My outfit is unfortunately nothing that I purchased recently. I simply cannot see sense in paying sky high prices for below average fashion that is currently offered in South Africa. Anyone else share these sentiments?

 

Thanks Rohab for the photography!

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